Description
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The "Perfect Storm" app is used to encourage a social media driven bidding frenzy which drives people into store and revenue into Windsale.
What's the story
Currently www.windsale.com.au offers shoppers a chance to take part in all the best deals and sales events happening at brick and mortar retail stores around them but the Perfect Storm is coming and its going to change everything.
The Perfect Storm Sale is a mobile application that we need funding to develop. When complete this app will allow people to bid to be a part of significantly discounted specialty items. While the bids are being placed (storm builds) the amount of giveaway items is multiplied. When the "Storm Hits" the participants of the sale will be notified via smartphone. The first to get into store redeem their discount gets the item for FREE.
The process is competitive, social and community based. Ask your friends to bid on items with you to increase your chance of getting it free and help increase the discount on items for those who miss out.
How will we make money
- The Perfect Storm app will create revenue from bids of 5% of the item price to be a part of the competition.
- We will charge retailers for ad space. We limit ad space to 6 featured sales and 30 featured sales on our homepage. If we sell out all the ad spaces with this model we will generate over $7M in annual revenue. Once this catches on we can make retailers bid on ad spaces to drive the price up.
Our customers are segmented into 2 groups. The Retailers which consist of 25,000+ members of the ARA and the people who will bid on the items on the Perfect Storm app. My deal with the ARA is for advertising to their members in exchange for commission. The commission will pay for the advertising so the more we make the more impact we will generate with the retailers of Australia.
What makes this app so unique
- We will take the group buying format and turn it on its ear by turning it into a group bidding competition that will strengthen brick and mortar retail for years to come.
- We make shopping in-store fun
- Getting in on a deal is fun, game like and social
- The bid structure drives revenue. Will be more effective then Groupon or Living social in this area.
- Huge rewards to the shopper for participating. If they miss out on the giveaway items they still get a huge discount on specialty items that would not be on sale otherwise.
Why we need your support
- Build the Perfect Storm App
- Rebuild Windsale.com.au to work with Perfect Storm
- Raise Funds for Advertising
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